Explainer videos are short online marketing videos explaining your company's product or services. Most businesses host explainer videos on their landing pages or feature them on the homepage of their website. Some even use these videos to advertise for their product or service on Facebook or other social media websites' prominent product page.
Why do explainer videos work so well? There are a few key reasons:
They’re shorter than most videos. In a world full of distractions, a good explainer video captivates potential customers with a short attention span. Short videos like explainers, also make it easier for viewers to retain information.
They’re easy to curate for your target audience. By using characters that match your buyer personas and addressing pain points of your target customer profile, your explainer video will resonate with people who are most likely to purchase your product or service.
They spread brand awareness. Explainer videos, especially animated ones, are easy to customize with your company’s logo and colors. After watching your branded explainer video, viewers are more likely to recognize your company.
They break down complex ideas in a fun way. Animated explainer videos have interesting visual effects, like whiteboard animation and motion graphics, and live-action explainer videos often use humor to appeal to customers.