A video series is a collection of informative videos created with the same end goal in mind. Generally there are three or more videos, they’re designed to have a universal appeal to customers and non-customers alike. Video series gives us the opportunity to storytell in detail its a chance to push beyond strictly selling a product or service. A video series offers a unique opportunity to connect with a wider audience, help them better understand complex topics within your industry, and encourage them to engage with your company. In other words, a series is a valuable tool to build your brand.It’s important to roll out your business video series through channels where you expect to see repeat traffic. That way, the series is consumed consistently by the same audience. You can publish your series via social during a key business initiative and add value to your followers.